Overview

Fish People is a local aquarium store brand that aims to be a companion for aquarium hobbyists, allowing them to access information and make the necessary purchases for their needs. The brand is approachable and friendly, yet still look professional and trustworthy.

Approach

Setting up an aquarium is not a simple task with a one-size-fits-all solution. It is a modular and often daunting process, especially for beginner fishkeepers. From selecting the right tank size, filtration system, lighting, and substrate to considering water chemistry and the specific needs of the fish, each component requires careful consideration. Beginners may find the complexity overwhelming, often turning to the internet for suggestions and solutions.

Fish People aims to address this challenge by revolutionizing the steps of fishkeeping into modular versions. By adopting a modular approach, Fish People simplifies the process of caring for fish. This approach is effectively conveyed through their branding and illustrations, which ensure clarity in understanding the specific requirements of different fish species. The modularized approach helps beginners grasp the necessary steps more easily, ultimately making fishkeeping more accessible and enjoyable for all.

Outcomes

The style of the Fish People brand can be described as modern and visually engaging. It incorporates clean and sleek design elements with a touch of playfulness. The brand's illustrations are vibrant and captivating, showcasing various fish species and their unique characteristics. The visual aesthetics are balanced, combining bold colors, clean lines, and a sense of harmony. The overall style exudes a sense of professionalism while maintaining an approachable and friendly tone. This visual style helps to create a cohesive and visually appealing brand identity that resonates with both novice and experienced fishkeepers.