What is the bathing experience today?

For the most of us, bathing today has become a routine in our daily lives. It has deteriorated to a mundane experience. Taking quick 10 minute showers while our minds wander o thinking about our busy day, we are no longer present in the moment. Mantra Friday believes that everyone deserves a more mindful bathing experience. Using 100% natural ingredients, Mantra Friday is the only brand in Singapore that crafts handmade soaps by artisans around the world.

Approach

Mantra Friday’s new branding brings the focus back to the experience in the shower. We want people to forget all that they have got going in their lives and focus on themselves for a moment during bathing time. Hence, the new brand is built on the concept that your shower time is your sacred time.

Custom Soap Tags

To further elevate the brand experience, Mantra Friday introduces your very own sacred symbols, an identification system that allow users to customise their own soap tags. These soap tags are then attached to their individual soap nets. The symbols are crafted from the 5 brand attributes of Mantra Friday: sophisticated, passionate, mindful, honest and organic.