Overview

Naiise opened its online doors in January 2013 and has since quickly gained momentum as a destination for original, well designed products, and daily design inspiration. In March 2015, the first brick and motar store was opened at Westgate to cater to the family crowd in the West. The only issue, very little families walked into the store. Our brief: How do we direct more families to the Westgate store?

Naiiseworld is an integrated advertising campaign that consists of both digital and print elements.

Approach

A campaign video teases the users in the beginning followed by leading them to the Naiiseworld microsite. The site then features a game to discover naiiseworld much like iSpy or Where’s Wally, the user has to find a selected few Naiise products “hidden in Naiiseworld”.

Upon finding these products and winning the game, we entice users to come down to the Westgate Store by awarding them with vouchers to spend only at Westgate. Users can share on social media and spread the fun amongst their friends