Overview

PetPal is a leading brand in pet care, offering smart companion devices that monitor vital pet parameters such as heart rate, ground shock, walking symmetry, breathing rate, food intake, and water intake. With real-time insights, PetPal empowers owners to provide optimal care and attention to their furry friends.

Approach

The brand's visual identity extends to its packaging, website, and marketing materials, where clean lines, intuitive graphics, and pet-centric imagery create a cohesive and visually appealing experience. PetPal's branding design successfully communicates the brand's commitment to cutting-edge technology, pet well-being, and fostering strong bonds between pets and their owners.

Logo Design

The petpal logo design combines several significant elements, namely the recognizable shape of a wearable, an animal collar, and captivating animal eyes. The logo embraces a minimalistic and sleek style, utilizing a soothing shade of blue as its primary color. This gentle blue hue conveys reliability and signifies the brand's presence in the technology sector dedicated to pets.