Introduction

As a Creative Strategist at Switching Battery™, I seamlessly melded creative flair with strategic precision, constantly navigating between the realms of design and strategic planning. My adaptability, combined with a relentless drive, made me a linchpin in both ideation and execution.

01 // Strategic Website Overhaul:

Problem: With multiple strategic shifts in the business, there was a pressing need for a consistent digital presence that accurately represented Switching Battery's evolving focus.

My Role: As a strategist, I maintained an overview of all transitions, ensuring they aligned with our core business objectives. On the design front, I crafted visuals and layouts that resonated with each strategic pivot.

Process: Collaborated closely with different teams, from product development to engineering, understanding each pivot and translating it visually and strategically on our website.

Solution & Impact: The redesigned website not only represented Switching Battery's multiplicity but also streamlined user journeys, driving increased engagement and clearer communication to stakeholders.

02 // Scientific Concept Illustrations:

The Problem: Communicating new patented technology to a varied audience, many without a scientific background.

My Role: Conceptualized and designed illustrations that simplified complex ideas without compromising on scientific integrity.

Process: Utilized tools like MidJourney AI and extensive collaboration with the tech team to understand and then visually represent these concepts.

Solution & Impact: The resultant illustrations empowered both stakeholders and customers with a clear understanding of Switching Battery's innovations, fostering trust and enthusiasm for the product.

03 // Animation for Education:

The Problem: Need for an engaging medium to elucidate the science behind the technology.

Your Role: Envisioned and oversaw the creation of animations that balanced intrigue with education.

Process: Collaborated with animators, providing them with a clear directive and content for crafting these videos.

Solution & Impact: The animations not only boosted our brand's visibility but also became instrumental in educational initiatives, showcasing the brand as both innovative and informative.

• Strategic Formulation:

Crafted holistic strategies aligning creative outputs with business visions.

• Conceptual Design:

Employed tools like MidJourney AI to create impactful visuals.

• Animation Direction:

Spearheaded animation projects, translating complex ideas into engaging content.

• Event Management:

Orchestrated and showcased Switching Battery™ through various events and roadshows.

Reflection:

Navigating the dual roles at Switching Battery™, I cultivated a unique blend of creative and strategic prowess. Beyond the tangible achievements, this journey underscored the value of adaptability, collaboration, and a relentless pursuit of clarity in both vision and execution. I'm poised to bring these learnings to new horizons and challenges.